Among
the many cultural differences that exist between Burkina Faso and America,
perhaps the most interesting are the social norms of physical appearance. It is
not considered impolite in Burkina identify someone based solely on their
physical attributes such as skin color, height, or weight. Of course this is typically after attempts to
identify them by family name and ethnicity, but when half the village has the family
name Traore and three quarters of the village belongs to the same ethnicity,
this system breaks down pretty quickly.
It’s also particularly true when someone has a physical attribute that
makes them extremely recognizable, which explains why I’m called “le blanc” and
“tubabu” more often than Todd.
Burkinabe
also frequently judge people based solely on their physical appearance. In fact, prejudgment based on physical
appearance takes place at least as often here as in the States, if not more. In
Burkina Faso, there is no cultural norm that deems it inappropriate. This seems
to contradict the myth of the African villager who does not place importance in
superficial Western ideals such as physical appearance, but it is the simple
truth. An easy example is the fact that
Burkinabe assume that all white people are rich and will consistently tell
white people to give them things as a “joke.” A more subtle example is the fact
that abnormally short people are not respected or treated like equals in my
regional culture, which is reflected in the Jula proverb, “Mogo surunnin jusu
b’a kaan koro,” (A short person’s heart is close to his head).
A
particularly interesting example is the fact that being overweight is
considered a positive physical attribute in Burkina Faso. To put it simply, “You’re fat!” is a
compliment here. When you return from
trips out of site, villagers will often tell you that you look fatter. If you ever lose weight while living in
village, people assume that something is wrong.
Wealthier Burkinabe sometimes identify with you by pointing out “we’re
both fat.” When one of the women in my
training group tried asking for less food for breakfast, her host dad thought
something was wrong and said, “It’s ok, everyone in the village thinks you’re
fat!” At times like these, it can be
incredibly difficult to accept the differences of another culture.
Part
of the difference in social norms is due to language. The English adjective
“fat” translates to the French adjective “gros.” However if we do some reverse translation,
the French adjective “gros” can also mean large, big, loud, or important. Most local languages reflect the French
lingual difference as well, with the same word describing large, fat, and
strong.
However,
the difference in social norms is largely due to culture. The size of a person
is seen to indicate his or her material wealth in Burkina Faso and many other
countries of Africa. If you’re fat, it
is assumed that you have enough money to eat and drink however much you
want. Therefore, it makes sense that
wealthy people would be bigger than poor people. Sure enough, many Burkinabe men and women with
money are, technically speaking, overweight.
They live a more sedentary lifestyle, working government jobs or other
relatively high paying positions. They
live in regional capitals or bigger cities, eating and drinking more than the
average Burkinabe. They exercise very
little, if at all.
In
the US, the positive correlation between wealth and weight is clearly not as
strong. Cheap fast food and processed
food have “evened the playing field” so to speak. The US has the highest rates of obesity, and
therefore heart disease, of any country in the world. However, there is also a broad segment of
society that places importance on diet and exercise. Many Americans are aware of the myriad of
health complications accompany obesity and actively try to avoid them. As such, being overweight is generally seen
as a negative physical attribute. To put it simply, “You’re fat!” is not a
compliment. Clearly this obsession with “not
being fat” is promoted to an unhealthy extreme by mass media in our country,
but such are the wonderful contradictions of American culture.
In
Burkina Faso, exercise for the sake of staying healthy is extremely uncommon. In village and in cities, soccer is one of
the only forms of organized exercise and it’s generally seen as a young men’s
game. For example, if I exercise in a
public place in Burkina Faso I’m typically stared at and laughed at by both
adults and children. At site, I’m able
to exercise in my house without causing a scene, but my experiences exercising
out of site have been incredibly negative.
At the very least people will stop and stare. At the most people will
take cell phone pictures and point/laugh.
Kids find it especially entertaining.
I’m
not particularly self-conscious, but these experiences are extremely
frustrating. As one of the few
Americans that most Burkinabe have ever met, I can deal with being a source of
entertainment to a certain extent, but my experiences with public exercise push
me to my breaking point. To mitigate
this frustration, I exercise inside my house, occasionally bike into the bush
to go on trail runs, and play soccer as much as possible. Before the rainy season, exercising in my
house was basically the equivalent of cardio Bikram Yoga, but the weather is
cooling off quite a bit. Due to these
efforts, I’m not usually called fat in village.
Instead, people make fun of me for exercising. But I can deal with that.